Open to Full-time, Short-term Contracts, and Consulting
Vision +
Momentum +
Message =
Senior Product Designer - UX/UI
Based in San Diego Area, CA USA.
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Work Experience
I keep cross-funtional teams moving towards a target that are valuable to the business and the users at every phase.
The Process:
- Analyze the performance of a business and identify the biggest obstacles.
- Get a clear definitions of the users and customers.
- Understand the value that the business is bringing to its users.
- Use the learnings from 1 – 3 to communicate the benefits of the product to the user segments in a visual and verbal language they connect with.
- Repeat
Owner, Product Design + Creative Director
Sum Agency
Product Design and Development
Jan. 2024 - Present
Remote
At Sum Agency I work with companies that at launching or pivot milestones. Value propositions don't just feed product strategy, but feed branding and marketing as well. I lead developers and designers though client development work that lays the foundation for brand and marketing success, focusing on the end-to-end journey from awareness to loyalty.
Sr. Product Manager
Faeth Therapeutics
Health Tech (Metabolic Oncology Trials)
Aug. 2022 - Jan. 2024
Remote
Product management across 5 different applications in the Faeth Ecosystem with varying levels of health and FDA trial regulations. Balancing best-in-class existing integrations with custom features, we created an ecosystem of products that supported novel clinical research.
Director of Product Experience
9am Health
Health tech (Diabetes and Chronic Care)
Mar. 2021 - Aug. 2022
Encinitas, CA + Remote
Contracted to design the first direction of the ecommerce subscription product, I moved from initative to initiative after launch while the company went through the first 3 rounds of funding.
Product Strategy Lead
Roche
Health Tech + Payor Programs (Diabetes)
Jan 2020 - Mar 2021
Remote
Transferred by request from mySugr to Roche/Accu-chek to align product marketing and product strategy for DTC digital products and ecommerce in the North American market.
Product Strategy Lead (US)
mySugr
Health Tech + DTC Product (Diabetes)
Mar 2018 - Jan 2020
Encinitas, California + Vienna, Austria
As the Program Strategy Lead I created the product marketing and product strategy for DTC products in the US (aka the largest must-win market).
Art Director (Multi-Department)
Fox Racing
Action Sports and Lifestyle Apparel
Jan 2014 - Jan 2018
Encinitas, California + Vienna, Austria
Leading the creative direction of the Mountain Bike and Lifestyle categories, I was responsible for branding, asset creation (30+ photoshoots a year), seasonal copywriting, marketing materials, and category ecommerce pages.
Professional Skills
A mix of the hard and soft skills I utilize and value as a product leader
Product Design / UX
Wireframing
Python
HTML/CSS
UI/UX
Product Strategy and Vision
UX writing
Hypothesis-based Product Planning
Product Roadmaps
Agile Leadership
Feature Prioritization
Team Management
Data Analysis
Remote Team Leadership
Product Instrumentation
Cross-Department Project Planning
Presenting and Speaking
Product Management
Product Lifecycle Managment
SQL
Release Planning
Product Requirements
Kanban
Scrum
Data Analysis
Agile Methodologies
Ticket Writing
UAT Testing
GTM Planning
API
Tools and Software
Like most people in 2025, I am tool/software agnostic and find the skills between all the following software types is transferrable.
No-Code Development (FlutterFlow, Bubble, Webflow)
AI Prototyping (v0, Lovable)
WIreframing (Relume)
Product / Project Management (e.g. Jira)
Business Intelligence (i.e. Looker)
Product Analytics (e.g. MixPanel)
UI Design (e.g. Figma)
Hi-Fi Prototyping (e.g. ProtoPie)
Presentation Design (e.g. Figma Slides, PowerPoint)
Knowledge Base Documentation (e.g. Confluence)
CRM (e.g. Braze)
A/B Testing Tools (e.g. A/B Smartly)
Monitoring and Observability Tools (e.g. Splunk)
Video and Motion Design (e.g. Adobe After Effects)
Interactive Design (e.g. Rive)
Design Tools (e.g. Adobe CC Suite)
Education
Educated and trained in Design with a special emphasis in Design Thinking, Branding, and UX
Graphic Design, B.S.
California State University - Sacramento
Don't hesitate to reach out
I'll never turn down an interesting conversation!
